Revaluate stands at the forefront of artificial intelligence applications within the real estate and mortgage industry. By employing cutting-edge AI, the company specializes in segmenting lists and databases for real estate agents, brokers, mortgage professionals and others based on the propensity to move. Under the leadership of CTO Tim Segraves, the Engineering team is dedicated to refining and advancing the core product through new features, bug fixes, and infrastructure management, thereby ensuring a direct and impactful benefit to customers and the broader business.
The launch of a new product aimed at real estate professionals presented a significant challenge for Revaluate: the need to accurately map a contact's physical address to data from the MLS (Multiple Listing Service) based on the physical address. Running this matching process in-house would be time consuming and challenging given the thousands of permutations that were present in the address strings of the various data tables.
Upon recognizing the necessity to tackle this challenge, Revaluate discovered Placekey as the ideal entity resolution service for improving address accuracy. Placekey exceeded Revaluate's expectations, offering stable API performance and high match rates for addresses with no false positives and very few false negatives. Tim Segraves, CTO of Revaluate, noted, "Placekey has seamlessly integrated into our systems, surpassing our expectations with its stability and accuracy. It's been a game-changer for us." This positive outcome led to the straightforward implementation of Placekey through new API calls within a background worker, streamlining the process of matching contact records with physical addresses to listing records from the MLS based on address.
The integration of Placekey has yielded significant benefits for Revaluate, achieving a high percentage of matches for full addresses within their system. "The efficiency and accuracy we've achieved with Placekey have been instrumental in enhancing our product offerings and customer satisfaction," said Tim Segraves, reflecting on the impact of the integration. This strategic decision has notably saved time by eliminating the need to support and maintain an in-house data matching service, thereby optimizing resource allocation in terms of time, money, and productivity hours.
"The efficiency and accuracy we've achieved with Placekey have been instrumental in enhancing our product offerings and customer satisfaction." -Tim Segraves, CTO at Revaluate
Through the adoption of Placekey, Revaluate has not only streamlined a critical aspect of their product offering but has also reinforced its position as a leader in the application of AI within the real estate and mortgage industry.
