Realty.com is an innovative online real estate resource that connects clients with Premium Exclusive Agents. They make finding a home easy and enjoyable by providing lenders, homebuyers, renters, and sellers with crucial insights such as market updates, home price history, neighborhood data, and more. Their development and infrastructure teams focus on integrating MLS listings, public records, and additional information to offer a comprehensive view of properties to help make informed decisions.
Challenge
Realty.com faced the challenge of joining data from MLS listings, public records, and other sources into a single, cohesive property record. Solving this in-house was time-consuming and difficult due to the inconsistent nature of address string formats across various datasets.
Solution: Implementing Placekey's API
Recognizing the need for an effective solution, Realty.com discovered Placekey as the ideal service for address matching. Placekey met their expectations by providing reliable API performance and high match rates, effectively handling unit numbers and atypical addresses. David Collins, CTO of Realty.com, commented, "Placekey has integrated smoothly into our systems, improving our overall process and efficiency with its reliability and precision." Realty.com implemented Placekey by adding new API calls within a background process, simplifying the task of linking property records to various data sources based on addresses.
The Result
Integrating Placekey has brought considerable advantages to Realty.com, achieving a high rate of accurate matches for full addresses within their system. "The efficiency and precision we've achieved with Placekey have been vital in enhancing our product offerings and customer satisfaction," said Collins. This strategic choice has saved significant time and resources by eliminating the need for an internal data matching service, optimizing the use of time, money, and productivity.
By adopting Placekey, Realty.com has streamlined a critical aspect of our data integration process and reinforced our position as a leader in applying advanced data solutions in the real estate industry. They are continuing to build and evolve the current project and have others in the roadmap where Placekey will be valuable in product development.
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