Placekey Launch Event

Join us on October 7th at 9am PDT for the public launch of Placekey

Register for the free event

The Main Event

9am to 10:30am PDT

Welcome

A warm welcome for an exciting day. A brief overview of the event and what to expect over the following two hours from your MC, Daniel O'Donohue.

Daniel O'Donohue, CEO @ Mapscaping

The future of GIS

Over the last 50 years GIS and the advancement of technology have brought a proliferation of geospatial data. It’s allowed us to tackle a multitude of problems, but to solve the challenges we face now we need a step-level change in how we connect and join datasets.

Jack Dangermond, CEO @ Esri

Session: Meet Placekey

Finally, the great unveiling! In this three part session you’ll be formally introduced to Placekey. Learn why Placekey has been willed into existence, how Placekey is distinct from other identifiers, the technical specs of the identifier, and a full demo of the new tool. Don’t. miss. this. session. All this, and plenty of time for questions.

Auren Hoffman, Co-Founder & CEO @ SafeGraph
Ryan Squire, Data Scientist & Product @ SafeGraph
Isaac Brodsky, Co-Founder @ Unfolded

The ripple effect: how geospatial data is leveraged across industries

Geospatial touches every industry. Hear from this panel of Chief Data Officers spanning multiple industries to better understand how they use geospatial data and how Placekey will impact the work their teams do.

Yao Morin, Chief Data Officer @ Jones Lang LaSalle
Mainak Mazumdar, Chief Data and Research Officer @ Nielsen Company
Eva Pereira, Deputy Chief Data Officer, Data Team @ City of Los Angeles
Moderator: Sanjay Kumar, CEO @ Geospatial Media and Communications

Breakout Sessions

10:30am to 11am PDT

Placekey & CARTO: Towards cloud native spatial linkability

CARTO is the cloud native Location Intelligence Platform. In a native cloud environment, users don't download and join data, they link on the cloud. And PlaceKey is key to enabling that linkability. At CARTO we have enabled the usage of Placekey for data enrichments in the Data Observatory. In this talk, we'll look at what is possible today, and where we are going to create a full cloud native experience for Spatial Data Science.

Javier de la Torre, Chief Strategy Officer and Founder @ CARTO

Joining a world of data in the Living Atlas

Placekey has arrived in Esri’s Living Atlas! Join this session to learn how to find Placekey enabled datasets in the Living Atlas and get a preview of the road ahead. Most importantly, see how Placekey will enable you to easily crosswalk between datasets and accelerate your ability to build and analyze with data from the Living Atlas.

Deane Kensok, CTO, ArcGIS Content @ Esri

Leveraging Placekey to accelerate product development

Tripadvisor’s newest app, Crowdfree, was built to help navigate their lives with a sense of safety during the pandemic. To build the app Robert and his team needed to join data from SafeGraph and Yext. Join this session to see how they previously navigated this challenge and how they’ll using Placekey to join datasets in the future.

Robert Matsuoka, Senior Director of Engineering @ Tripadvisor

How Placekey is connecting parcel data with datasets of a different nature

Parcel data is often the core dataset used in a variety of geospatial analysis. As a result Landgrid’s parcel data has been joined with many different kinds of disparate datasets. Join this session to see how Placekey brings ease to cross-walking datasets, and will enable Landgrid data users to more easily join disparate datasets with their parcel data.

Jerry Paffendorf, CEO @ Loveland Technologies - Landgrid

Unlocking the power of Placekey with Unfolded Studio

Unfolded Studio is a geospatial visualization and analytics platform built on leading open-source technologies like H3, deck.gl and kepler.gl that were all developed by Unfolded engineers. In this breakout session, Sina Kashuk will walk through how Unfolded Studio can help you visualize, aggregate and join different Placekey datasets and showcase examples of suitability analysis and temporal exploration.

Sina Kashuk, Co-founder and CEO @ Unfolded

How Belmont County is using Placekey to connect two address systems

In Belmont County addresses are assigned by the 911 Dept. in a way that makes the most sense to first responders - but not constituents. This often results in residents listing their addresses differently than its officially recorded. Join this session to see how Placekey is enabling Belmont County to connect two different addresses that speak to the same place.

Anthony Atkins, GIS Director @ Belmont County

Making sense of disparate datasets with Cherre’s analytics platform

Cherre has always been great at connecting real estate datasets from different sources to power better decision making. Now they’re leveraging Placekey to make data connection even more seamless. Join this session to learn about Cherre’s approach to joining data and how you can start leveraging Placekey in their powerful real estate data platform.

L.D. Salmanson, Co-founder and CEO @ Cherre

How Placekey is making consumer spending data more accessible

Commerce Signals builds datasets for consumer spend insights and measurement from the best payment data sources available. Their data is used to understand everything from consumer trends to advertising ROI. Join this session to learn about Commerce Signals' datasets and how Placekey is making them more accessible for custom analytics and modeling.

Nick Mangiapane, CMO @ Commerce Signals, a Verisk Financial business
Aarthi Muthukrishnan, President, Spend Informed Analytics & Data Science COE @ Verisk Financial

How Placekey accelerates public safety data intelligence

DATAMARK manages GIS data for much of the nation’s public safety agencies. Supplemental and reliable location information is critical to emergency response and saving lives. Join this roundtable discussion to learn how Placekey can be leveraged to accelerate the delivery of public safety services.

Robert Murphy, Director of Business Development @ DATAMARK
Ashley Buzzeo, Product Director @ DATAMARK
Jason Bivens, General Manager @ DATAMARK
Jeff Ledbetter, Public Safety GIS Expert @ DATAMARK

Organizations attending the launch...

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If your company is interested in learning more about Placekey and being involved in our launch event, let us know!

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Who you'll hear from on launch day

Geospatial leaders will share their take on how Placekey will revolutionize the way we work with geospatial data and better enable their industry and teams.

Jack Dangermond
Jack Dangermond

CEO, Esri

Jack Dangermond

CEO, Esri

A landscape architect by training, Jack Dangermond founded Environmental Systems Research Institute (Esri) in 1969 with a vision that computer mapping and analysis could help us design a better future. Under Dangermond's leadership, that vision has continued to guide Esri in creating cutting-edge GIS and Geodesign technologies used in every industry to make a difference worldwide.

Javier de la Torre
Javier de la Torre

Founder & Chief Strategy Officer, CARTO

Javier de la Torre

Founder & Chief Strategy Officer, CARTO

Javier is the Founder and Chief Strategy Officer at CARTO. One of the pioneers of location intelligence, Javier founded the company in 2012 with a vision to democratize data analysis and visualization. Under his leadership, CartoDB has grown from a groundbreaking idea into one of the fastest-growing geospatial companies in the world.

Sina Kashuk
Sina Kashuk

Co-Founder & CEO, Unfolded

Sina Kashuk

Co-Founder & CEO, Unfolded

Sina is Co-Founder & CEO of Unfolded, a geospatial visualization and analytics startup. While he has worked across sectors at organizations like Uber, DataKind and NYU, his entire career has focused on applying data science to the geospatial industry.

Aarthi Muthukrishnan
Aarthi Muthukrishnan

President, Spend Informed Analytics & Data Science COE, Verisk Financial

Aarthi Muthukrishnan

President, Spend Informed Analytics & Data Science COE, Verisk Financial

Aarthi leads a Verisk Financial team focused on developing marketing effectiveness solutions using aggregated, anonymous payment data. She led consulting engagements focused on optimizing credit risk and marketing strategies for major credit card issuers in the US and UK. Aarthi was the head of the credit risk analytics team for Barclaycard’s European portfolio and holds a master’s degree in computer science from Bingham and an MBA from Columbia.

Jerry Paffendorf
Jerry Paffendorf

CEO, Loveland Technologies - Landgrid

Jerry Paffendorf

CEO, Loveland Technologies - Landgrid

Jerry is co-founder and CEO of Loveland Technologies, makers of landgrid.com, your go-to source for all things parcel data. Jerry co-founded Loveland in Detroit, Michigan in 2009. Jerry and the Loveland team think about land use and put parcel data to work across a wide range of urban, rural, business, political, and community environments.

Yao Morin
Yao Morin

Chief Data Officer, Jones Lang LaSalle (JLL)

Yao Morin

Chief Data Officer, Jones Lang LaSalle (JLL)

Yao joined JLL in April 2020 as Chief Data Officer. Yao is leading global data strategy and end-to-end management of JLL's data product roadmap and delivery. She is working to refine and accelerate JLL's approach to gathering, extracting, storing and leveraging data assets across all JLL businesses to create new value for investors, occupiers and the broader JLL organization.

Mainak Mazumdar
Mainak Mazumdar

Chief Data and Research Officer, Nielsen Company

Mainak Mazumdar

Chief Data and Research Officer, Nielsen Company

Mainak is a data science executive with 22 years of experience in data and technology businesses. As a leader in both tech start-up and publicly trade firms, Mainak has developed world-class teams, drive innovation for growth, and continue to lead digital transformation through Machine Learning and AI. As the Chief Research Officer with the Nielsen Company, Mainak leads a team of 1000+ Data Scientists focused on driving innovation.

L.D. Salmanson
L.D. Salmanson

CEO and Co-Founder, Cherre

L.D. Salmanson

CEO and Co-Founder, Cherre

L.D. has extensive experience founding, advising, and investing in leading private technology companies. Prior to founding Cherre, L.D. served as Executive Director of Oppenheimer’s Private Shares Group, after Oppenheimer acquired Greencrest Capital, a firm he co-founded to enable pre-IPO transactions in some of the largest private technology companies in the world, including Facebook, Twitter, and Uber.

Isaac Brodsky
Isaac Brodsky

Co-Founder, Unfolded

Isaac Brodsky

Co-Founder, Unfolded

Isaac is a co-founder of Unfolded, and lead of the H3 project. Prior to Unfolded, Isaac was an engineer on Uber’s Marketplace Dynamics team.

Robert Matsuoka
Robert Matsuoka

Senior Director of Engineering, Tripadvisor

Robert Matsuoka

Senior Director of Engineering, Tripadvisor

Robert is Senior Director of Engineering at Tripadvisor. His most recent project is Reco (helloreco.com), Tripadvisor’s first direct to consumer travel design service, which he oversees in his role as New Ventures engineering lead. Bob also led a team of volunteers and industry sponsors to release Crowdfree (crowdfree.me), a website and app designed to help travelers avoid crowds in the pandemic era.

Auren Hoffman
Auren Hoffman

CEO, SafeGraph

Auren Hoffman

CEO, SafeGraph

Auren is CEO of SafeGraph: the place for data about physical places. Auren is the former cofounder and CEO of LiveRamp -- the largest middleware company that connects marketing applications. LiveRamp was acquired by Acxiom in 2014 for $310 million. LiveRamp was formerly named Rapleaf. LiveRamp now is public company (NYSE:RAMP).

Anthony Atkins
Anthony Atkins

GIS Director, Belmount County

Anthony Atkins

GIS Director, Belmount County

Anthony provides GIS technical support in the development, presentation, and maintenance of geographic data applications for Belmount County. Manages GIS metadata for all geographic data and projects. Anthony inputs, updates, and maintains tabular data according to specifications and quality control guidelines and participates in the design, development and creation of databases, maps and other related projects.

Jason Bivens
Jason Bivens

General Manager, DATAMARK

Jason Bivens

General Manager, DATAMARK

Jason brings over twenty years of experience in public safety with ten years as an executive leader in 9-1-1 centers. He has overseen the acquisition and implementation of multi-million-dollar mission critical public safety technical solutions, operations, finance, and technical services divisions. Jason applies his talents in leading public safety organizations in the transition to NG9-1-1 and has organized regional GIS efforts.

Robert Murphy
Robert Murphy

Director of Business Development, DATAMARK

Robert Murphy

Director of Business Development, DATAMARK

Robert’s spent 23 years in public safety in various roles from NG9-1-1 subject matter expert, Communications Chief, Coordinator, Firefighter/EMT, Public Safety Instructor, and TERT Team Leader. Robert is the Director of Business Development for DATAMARK, the public safety division of Michael Baker International. Prior to joining DATAMARK, Robert was the 9-1-1 Communications Chief in Okaloosa County (FL).

Nick Mangiapane
Nick Mangiapane

CMO, Commerce Signals, a Verisk Financial business

Nick Mangiapane

CMO, Commerce Signals, a Verisk Financial business

Nick has been the Chief Marketing Officer of Commerce Signals since 2017. He has a broad range of marketing and product experience in both B2C and B2B companies. He has marketing leadership experience from Procter & Gamble, Newell Rubbermaid, Ingersoll Rand and TTI Floorcare. He earned his MBA from Cornell University and his bachelor’s from Boston College. In between, he consulted for Accenture and started a consulting company.

Sanjay Kumar
Sanjay Kumar

CEO, Geospatial Media and Communications

Sanjay Kumar

CEO, Geospatial Media and Communications

Sanjay is the Founder and CEO of Geospatial Media & Communications, and Editor-in-Chief of Geospatial World. A social entrepreneur and geospatial evangelist, Sanjay has been working towards advancing the role of geospatial knowledge and value in world economy and society. He lends his time and experience to many organizations to help them further their societal goals.

Jeff Ledbetter, GISP, ENP
Jeff Ledbetter, GISP, ENP

Public Safety GIS Expert, DATAMARK

Jeff Ledbetter, GISP, ENP

Public Safety GIS Expert, DATAMARK

Jeff is a GIS, public safety, addressing and GIS technology subject matter expert with nearly two decades in GIS. His unique skill as a "translator" helps both technical and non-technical people understand public safety, addressing and GIS concepts and the technology that supports them. Since 2009 Mr. Ledbetter has been supporting GIS technology in 9-1-1, Police, Fire/EMS operations as well as Emergency Operations Centers.

Eva Pereira
Eva Pereira

Deputy Chief Data Officer, Data Team, City of Los Angeles

Eva Pereira

Deputy Chief Data Officer, Data Team, City of Los Angeles

Eva is the Deputy Chief Data Officer for the City of Los Angeles. She manages the City's open data program which provides over 1,500 datasets to the research and data science community. In addition to that, she leads the Data Angels program which connects volunteer data scientists with analytics projects at the City. Prior to joining the City she worked in data roles at Teach for America and Knight Foundation.

Ashley Buzzeo
Ashley Buzzeo

Product Director, DATAMARK

Ashley Buzzeo

Product Director, DATAMARK

Ashley has 20 years of experience in the GIS and software industries providing analytical, technical, and research services for all levels of government. At DATAMARK, she is responsible for overall product strategy, product growth, and customer success. She is seasoned in utilizing geospatial products to achieve cost-effective, efficient, and relevant outcomes, and has extensive experience with multi-jurisdictional coordination and data sharing.

Ryan Fox Squire
Ryan Fox Squire

Product Data Scientist, SafeGraph

Ryan Fox Squire

Product Data Scientist, SafeGraph

Ryan is a Product Data Scientist at SafeGraph, the source of truth about physical places. After leaving an unfinished Ph.D. in neuroscience at Stanford, Ryan worked at multiple companies in strategy, product, and data science roles before joining SafeGraph in 2016.